Summary

Brochure for John M. Cameron Quality Built Display Homes, located at 10 Hillingdon Crescent, Doncaster. Brochure contains two designs, The 'Sterling', and the Cameron 'Compact'.

Physical Description

Fold-out brochure for John M. Cameron Quality Built Display Homes. Brochure is comprised of white paper with brown lettering and an illustration of the house in brown. The front states "For Finer Living". Inside contains two designs, The "Sterling" listing the features, and the Cameron "Compact" showing floor plan, and features included in the home. The back lists optional equipment for display home, and name and location of company.

Significance

These collections of about 40 housing brochures, issued by project builders and developers in the early 1960s in Melbourne, were collected by the donor and his wife while looking for an appropriate house to buy or build in the early 1960s. The donor ultimately built a small house in East Keilor in 1964, struggling financially to build it. The house design on which his own house was finally based is in this collection.

This collection of housing brochures is a great addition to the domestic life collection. It provides an overview of the surveying process that many young couples went through whilst seeking their own home in the post war period, and provides an excellent representation of the types of house designs available to build yourself or buy from an architect, builder or developer. The brochures show the floor plan spaces and arrangement, design aesthetic, materials and finishes, sizes, and costs of housing in the early 1960s, and reveal how architects, builders and developers promoted the idea of the home to Melburnians.

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