Summary
Poster issued by the Melbourne Electric Supply Co Ltd, circa 1910. It is a rare surviving example of a billboard poster used to promote the domestic use of electricity, particularly to housewives (as shown through the use of a woman ironing with an electric iron plugged into the light fitting. The woman's dress and the appliances date the poster to the late Edwardian period (circa 1910.)
Physical Description
Large rectangular stretched canvas poster/painting advertising electricity, circa 1910. Image is comprised of a woman dressed in Edwardian clothing, and she is ironing a petticoat. The iron is plugged into a light socket above her. Images surrounding her are Art Nouveau designs of lamps, light fittings and cooking appliances. The background of the poster is predominantly green.
More Information
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Collecting Areas
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Acquisition Information
Purchase
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Issued By
Melbourne Electric Supply Co. Ltd, Melbourne, Victoria, Australia, circa 1910
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Inscriptions
Printed on front in green: "ELECTRICITY / IDEAL FOR ALL DOMESTIC USES / THE MELBOURNE ELECTRIC SUPPLY CO. LTD / OFFICES; 19 QUEEN STREET" Printed down the bottom: "VARKLEYS PTY.LTD. MELB. / NO.8 85HT ELECTRIC FIXTURES"
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Classification
Energy technology, Electric power - distribution, Promotional displays
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Category
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Discipline
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Type of item
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Overall Dimensions
2730 mm (Length), 2035 mm (Width), 20 mm (Depth)
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Overall Dimensions
2745 mm (Width), 25 mm (Depth), 2050 mm (Height)
Measured during the Framed Works Conservation Survey (see Event number 1325)
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Keywords