Summary
Poster promoting Kodak Film as 'Made in Australia to Suit Australian Needs'. This would have been distributed by Kodak Australasia Pty Ltd to Kodak dealers and sales teams in the 1930s for display in their stores or shop windows.
The poster is held in a scrapbook compiled by Kodak Australasia Sydney office titled 'General Window Bills (Pre-War)'. It contains10 colour gummed posters designed to be adhered to a shop window, which advertise Kodak film and camera products. Advertising slogans include 'We Sell Kodak Film. Developing. Printing. Enlarging', 'Kodak film makes every camera a better camera', and 'It's right for Australia... because it's made in Australia'.
This document is part of the Kodak Heritage Collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia Pty Ltd in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Physical Description
Rectangular colour poster folded to fit into scrapbook. It features a black and white photograph of a woman holding an inflatable buoy.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Issued By
Kodak (Australasia) Pty Ltd, Australia, Australia, circa 1930s
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Inscriptions
Front, printed: 'KODAK / [illustration of Verichrome film box] Film / MADE IN AUSTRALIA TO SUIT AUSTRALIAN NEEDS'
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Classification
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Category
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Discipline
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Type of item
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Overall Dimensions - Unfolded
617 mm (Length), 282 mm (Height)
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Keywords
Advertising, Photography, Photographic Products, Sales, Marketing, Promotional Materials, Photographic Film, Posters, Australian
