Summary
Fold out brochure titled '25 Kodak Hints, 150th Anniversary Celebrations' distributed by Kodak Australasia Pty Ltd. This would have been sent to Kodak dealers and sales teams in 1938 for distribution to their networks and customers.
Based on the idea that people would want to capture an upcoming national event (the 150th anniversary of the arrival of the First Fleet to Australian shores), the brochure promotes photography by giving readers tips for better snapshots.
The brochure is held in a scrapbook compiled by Kodak Australasia. The scrapbook contains 37 colour, and black and white promotional leaflets, posters, stickers, negative and print envelopes, postal packaging for the Australian Photographic Review magazine, and trade circulars produced before World War Two.
This document is part of the Kodak Heritage Collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia Pty Ltd in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Physical Description
Fold-out cardboard brochure printed in red, blue, yellow and white with photographic illustrations. The cover features a hand-coloured photograph of a couple using a camera.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Issued By
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Inscriptions
Front, printed in yellow circle: '150TH ANNIVERSARY CELEBRATIONS / 25 / KODAK / HINTS'
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Classification
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Category
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Discipline
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Type of item
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Overall Dimensions - Closed
84 mm (Width), 171 mm (Height)
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Keywords
Photography, Photographic Products, Sales, Marketing, Promotional Materials, Commemorations