Summary

A small point of sale label or sign for the Kodak Instamatic Movie Camera, released in 1965. This label would have been given to Kodak dealers and retailers for use in their merchandising units and displays.

Part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.

Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.

Physical Description

Rectangular cardboard sign with yellow background and black text.

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