Summary
A small point of sale label or sign for Kodak books, likely produced in the 1960s. The label says, 'Learn More About Photography From Easy-to-Read Kodak Books'. It would have been given to Kodak dealers and retailers for use in their merchandising units and displays.
Part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
Physical Description
Rectangular cardboard sign with yellow background and black text with two graphic representations of books.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Issued By
Kodak (Australasia) Pty Ltd, Coburg, Greater Melbourne, Victoria, Australia, circa 1960s
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Inscriptions
Printed, black ink: 'Learn more about / photography from / easy-to-read'. Inside a white graphic image of a book, printed, black ink: 'KODAK / Books'
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Classification
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Category
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Discipline
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Type of item
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Overall Dimensions
215 mm (Width), 70 mm (Height)
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Keywords
Photography, Point of Sale, Advertising Signs, Photographic Products, Making History - Kodak Collection