A small point of sale label or sign for Kodak Instamatic cameras, so the label was likely produced in the mid to late 1960s. The label says, 'Give a Kodak Instamatic Camera - the gift that suits any occasion'. It would have been given to Kodak dealers and retailers for use in their merchandising units and displays.

Part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.

Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.

Physical Description

Rectangular cardboard sign with yellow background and black text. A white band highlights the text through the centre of the label.

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