Advertising card for Kodak Instamatic 100 camera, circa 1966.

The camera is costed at £6.17.6 / $13.75 and also offers a case at 17/- or $1.70. the ticket features the slogan 'The happiest gift of all' and promotes the fact that this camera has a built-in pop-up flash. Cardboard advertising cards like this would have been given to Kodak dealers and retailers for use in their merchandising units and displays.

This item was most likely issued around the time of Australia's decimal conversion to the dollar in 1966, as it shows the price in both pounds and dollars. Kodak Australasia Pty Ltd assembled the Instamatic 100 camera at its Coburg factory from 1963-1965.

Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.

This document is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.

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