Summary
A promotional brochure for Kodak cameras, presented as an instructional guide to improving your photographic skills, titled '10 Kodak Ways to Improve Your Snapshots'. Printed in 1960 by Kodak Australasia Pty Ltd, the brochure is divided into 3 sections: '10 good snapshots and what helped make them that way' which includes tips for better lighting, framing, colour etc; 'Ready for a New Camera?' which lists Kodak Brownies for sale; and 'When there's film left in your camera...' which lists ideas for photos to finish your film and develop it faster. These sorts of materials promoting photography were used to encourage people to take more photographs, use more film, and get more out of the products they do buy.
Part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
Physical Description
DL sized glossy paper, fold out brochure printed in black and white and red. There is an image of a woman holding a camera on the front cover and a list on the back cover.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Place & Date Printed
Kodak (Australasia) Pty Ltd, Coburg, Greater Melbourne, Victoria, Australia, 1960
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Inscriptions
Front, printed, black and red ink: 'HERE'S TO Better Pictures! / 10 Kodak Ways / TO IMPROVE YOUR SNAPSHOTS / Usually...and better pictures.' Back page, printed, black and white ink: 'When there's film left in your camera...' / (red square) 'HERE ARE / 6 good ideas / TO TRY YOUR HAND / AT SOMETHING DIFFERENT' / (end of red square) /(1 in red circle) Snaps of "what's new" at your house to send in ... get in developed at once...KODAK (AUSTRALASIA) PTY. LTD. / Branches in all States.'
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Classification
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Category
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Discipline
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Type of item
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Overall Dimensions
100 mm (Width), 210 mm (Height)
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Keywords
Advertising, Pamphlets, Photographic Processing, Photographic Film, Cameras, Making History - Kodak Collection