Summary
An instructional booklet or pocket guide titled 'All about Kodak Color Processing', aimed at consumers. This 14 page booklet was published by Eastman Kodak Company and used by Kodak Australasia Pty Ltd in 1982. The idea behind this brochure was to stress the quality of Kodak colour processing and get people to buy products through mail order.
Part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
Physical Description
14 page glossy paper, colour brochure with two metal staples along the spine. On the front cover there are images of an old man and granddaughter, the White House, a skier and some red mountains. The back cover has four coloured bars and text.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Place & Date Printed
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Inscriptions
Front, printed, blue ink: 'Pocket Guide to Quality Color Processing.' Front, printed, white ink: 'All about KODAK / Color Processing' Back page, printed, black ink: (rectangular yellow graphic in top left corner) 'ASK FOR / COLOR / PROCESSING / (red ink) By Kodak' Back page, printed, black ink: ' KODAK Color Processing / Quality worth asking for / A3-21 5/82 PRINTED IN USA'.
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Classification
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Category
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Discipline
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Type of item
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Overall Dimensions
88 mm (Width), 215 mm (Height)
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Keywords
Advertising, Photography, Pamphlets, Photographic Film, Photographic Processing, Making History - Kodak Collection