Price ticket for Kodak Instamatic 100 Colour Outfit, circa 1966.

The Outfit is costed at £10.17.6 / $21.75 and the ticket features the slogan 'Everybody would like a Kodak Camera - the happiest gift of all'. Cardboard price tickets like this would have been given to Kodak dealers and retailers for use in their merchandising units and displays.

This price ticket was most likely issued around the time of Australia's decimal conversion to the dollar in 1966, as it shows the price in both pounds and dollars. Kodak Australasia Pty Ltd assembled the Instamatic 100 camera at its Coburg factory from 1963-1965.

Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.

This document is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.

Physical Description

Small cardboard label with green text printed on yellow and white background.

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