Summary
Double-sided leaflet for a Kodak Instamatic 104 Camera Outfit, 1966.
The Instamatic camera range was a series of inexpensive, easy-to-use and easy-to-load cameras which proved to be immensely popular. The Instamatic 104 was made from 1965-1968.
Leaflets of this type would have been distributed by Kodak Australasia Pty Ltd to dealers and sales representatives for distribution to their networks.
This is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Kodak Australasia Pty Ltd manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
Physical Description
Colour printed, double-sided leaflet. Printed in black, yellow and white.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Issued By
Kodak (Australasia) Pty Ltd, Australia, Australia, 1966
The Instamatic 104 was produced between 1965 and 1968. -
Date Printed
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Inscriptions
Print, front, black ink: 'EVERYTHING YOU NEED FOR / FAST FLASH PHOTOGRAPHY... / KODAK INSTAMATIC / 104 CAMERA OUTFIT / [...] / KODAK (AUSTRALASIA PTY. LTD. / BRANCHES IN ALL STATES' Print, back, black ink: 'LOOK WHAT'S HAPPENED TO FLASH PHOTOGRAPHY! / 4 FLASH PICTURES / WITHOUT CHANGING BULBS! / [...] / FLASH! / FLASH! / FLASH!/ FLASH!'
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Model Name or Number
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Brand Names
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Classification
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Category
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Discipline
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Type of item
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Overall Dimensions
82 mm (Width), 139 mm (Height)
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Keywords
Advertising, Photography, Photographic Products, Sales, Marketing, Promotional Materials, Retailing, Labelling, Display Signage