Double-sided leaflet for a Kodak Instamatic 104 Camera Outfit, 1966.

The Instamatic camera range was a series of inexpensive, easy-to-use and easy-to-load cameras which proved to be immensely popular. The Instamatic 104 was made from 1965-1968.

Leaflets of this type would have been distributed by Kodak Australasia Pty Ltd to dealers and sales representatives for distribution to their networks.

This is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.

Kodak Australasia Pty Ltd manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.

Physical Description

Colour printed, double-sided leaflet. Printed in black, yellow and white.

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