Summary
Double-sided leaflet for a Kodak 'Retina Reflex IV Camera'. Leaflets of this type would have been distributed by Kodak Australasia Pty Ltd to dealers and sales representatives for distribution to their networks in 1966.
This is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Kodak Australasia Pty Ltd manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
Physical Description
Double-sided, colour printed leaflet. Primarily yellow, with white sections and black text. Black and grey photographs.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Issued By
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Date Printed
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Inscriptions
Print, front, black ink: 'YOU CONTROL EVERYTHING / THROUGH THE VIEWFINDER... / THE KODAK / RETINA / REFLEX IV / CAMERA / [...] / KODAK / (A/ASIA) / PTY. LTD.' Print, back, black ink: 'DEPENDABLE AS GRAVITY... / SIMPLE AS THE WHEEL... / THE NEW KODAK / CAROUSEL 'S' / PROJECTOR / [...] / KODAK / A/ASIA) / PTY. LTD.'
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Classification
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Category
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Discipline
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Type of item
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Overall Dimensions
82 mm (Width), 139 mm (Height)
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Keywords
Advertising, Photography, Photographic Products, Sales, Marketing, Promotional Materials, Retailing, Labelling, Display Signage