A promotional price ticket for the Kodak Instamatic 100 Camera, 1963-1966.

The price ticket features the catch phrase 'Just drop the film in and it's loaded!', alongside a cartoon illustration of a woman taking a picture. Its design highlighted the ease of use and accessibility of the Instamatic camera, while also displaying the price of the camera (6 pounds, 17 shillings and sixpence) and the carrying case accessory (17 shillings). Cardboard tickets like this would have been given to Kodak dealers and retailers for use in their merchandising units and displays.

Part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.

Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.

Physical Description

Small cardboard sign with two circular ends and a folding tab along the centre base. The circular ends have a yellow background and black and red text. Red text is printed across the centre with a black, line drawing of a woman in gloves holding a camera to her eye on the centre right side.

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