Summary
Yellow and white price ticket for the Kodak Instamatic 400 camera, circa 1963 - 1965. The price is marked at £29.11.0 and includes a camera case.
The Instamatic camera range was a series of inexpensive, easy-to-use and easy-to-load cameras with built-in flash capacity, that were first launched in 1963. The range proved to be immensely popular and was in production for over 20 years.
The ticket is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
Physical Description
Yellow and white cardboard price ticket shaped like a 126 film cartridge (two yellow circles connected by a yellow line). In the middle of the ticket is an illustration of a woman holding a camera up to her eye.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Organisation Named
Kodak (Australasia) Pty Ltd, 1963-1965
The Instamatic 400 was introduced in 1963. This sign has imperial currency listed on it, showing it was made before decimal currency was introduced in Australia in 1966. -
Inscriptions
Printed on the left yellow circle; 'KODAK / INSTAMATIC / 400 / CAMERA' Printed in the middle; 'Just drop in the film / and it's loaded!' Printed on the right yellow circle; 'PRICE: / £29.11.0 / including case'
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Classification
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Category
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Discipline
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Type of item
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Overall Dimensions
219 mm (Width), 60 mm (Height)
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Keywords
Photographic Products, Advertising, Marketing, Labels, Signs, Cameras, Photographic Film, Point of Sale