Summary

A promotional price ticket for the Kodak Instamatic 500 Camera, featuring the catch phrase 'Just drop the film in and it's loaded!', alongside a cartoon illustration of a woman taking a picture. This stressed the ease of use and accessibility of the Instamatic camera, while also displaying the price of the camera and case at 51 pounds, 6 shillings. Cardboard tickets like this would have been given to Kodak dealers and retailers for use in their merchandising units and displays.

Part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.

Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.

Physical Description

Small cardboard sign with two circular ends and a folding tab in the centre right of the base. The circular ends have a yellow background and black and red text. Red text is printed across the centre with a black line drawing of a woman in gloves holding a camera to her eye, printed on the centre right side.

More Information