Flat-pack, empty cigarette packet or box, designed to represent a Kodak Instamatic Camera, 1963-1965. It was used to advertise the new Kodak Instamatic Camera range, and was given to Kodak shops and pharmacies by travelling Kodak sales representatives.

The Instamatic camera range was a series of inexpensive, easy-to-use and easy-to-load cameras with built-in flash capacity, that were first launched in 1963. The range proved to be immensely popular and was in production for over 20 years.

One of the former sales reps, John Harvey, said that the design of the packaging allowed for a little cardboard flash gun to pop up when the packet was opened.

Part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.

Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.

Physical Description

Flatpack box with embossed picture of camera in silver and black ink, with silver and black text on yellow and black background.

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