Summary

Train timetable for the Broadmeadows Line in Melbourne, printed by Victorian Railways, 3 May 1915.

This train timetable provides an example of the advertising used by the Leemings Boot Store group. Their visually rich record of retail advertising was extensive in late 19th century Melbourne. William Leeming apparently arrived in Melbourne from Yorkshire in 1853 and established Leemings in 1885, founding arguably Victoria's most advertised bootery. The Leemings' 'Gazeeka' character (a winged frog or goblin) has become known as a significant character in the history of Australian consumer art (Symbols of Australia - Cozzolino). The Broadmeadows train timetable featuring Leemings advertising effectively documents documents the cross-promotion between public utilities and private retailers.

Description of Content

Printed railway timetable on folded blue card with extensive black text on front and within. Printed advertisement for Leeming's Boot Stores on reverse, depicting 'Gazeka' character purchasing a railway ticket.

Physical Description

Printed railway timetable on folded blue card with extensive black text on front and within. Printed advertisement for Leeming's Boot Stores on reverse, depicting 'Gazeka' character purchasing a railway ticket.

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