Flyer on Lesbian and Gay Media Leaders letterhead paper, offering advertising deals for the 2006 Midsumma Festival.
Deals offered cover advertisement sizes for set prices, as well as the opportunity to place promotional products in 3,000 showbags.

The Midsumma Festival was established in Melbourne in 1988, and is now one of the most significant gay and lesbian festivals in the world. It includes live music, performing arts and a carnival. It lasts for three weeks each year, from mid-January to February, and is concentrated over five inner city municipal councils across Melbourne: City of Melbourne, City of Stonnington, City of Yarra, City of Moreland and the City of Port Phillip. Midsumma Festival Inc is a not-for-profit organisation. 2006 principle sponsor was the City of Melbourne, with producing partners Tourism Victoria, Arts Victoria, City of Yarra & IBM.

Physical Description

Flyer on white letterhead paper, printed with blue bar down left side. Bar includes logos for Bnews, Melbourne Star and Bdesign, and contact details for Bnews Publishing - 'GAY & / LESBIAN / MEDIA / LEADERS'. Main body of text explains deals offered for advertisers at the Festival.


These documents provide an important record of community activity within and beyond the lesbian, gay, bisexual, transgender and queer communities in Victoria in the period 2005-2006. They show a breadth of activities, including tours, exhibitions, research projects and political movements, across organisations ranging from Museum Victoria, Swinburne University, Melbourne Justice Museum and the City of Melbourne, to the Australian Lesbian and Gay Archives, the New Wave Christian Fellowship Church and the ALSO Foundation.
Museum Victoria is developing a collection to improve its representation of lesbian, gay, bisexual, transgender and queer communities in Victoria. The report 'Lesbian, Bisexual, Gay, Transgender Material Survey: Project Report 2006' (Kate Davison) identified a clear need for further collections in this area. The collection is being developed in the context of Museum Victoria's Strategic Plan 2008-2013, Corporate Plan 2008-2013 and Research Policy 2008, all of which emphasize the importance of cultural diversity across the Museum's programs.

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