Summary

Colour photograph of a group of men standing, at the reception at the official opening of the Kodak factory complex at Coburg, 14 April 1961.

Second from the left is Eric Merton, Techincal Services Officer based at the Latrobe St. Kodak offices. Third from the left is John Reid, Sales Manager of Commercial Markets Division of Kodak, also based at the Latrobe St. offices. In the distance, far left, is Kodak Australasia Company Secretary, Joe Page.

Construction of the Kodak factory complex in Coburg began in 1957 on 23 hectares of former farmland. Since 1908, Kodak had been operating from the factory in Abbotsford and had gradually outgrown the premises. The Abbotsford factory remained operational while the Coburg plant was being built until it closed in1966. Architect Harry Norris of H A & F L Norris & Associates, created the design for the new factory and individual buildings for the manufacture of silver halide photographic products. The building contract was awarded to Lewis Constructions Pty Ltd. The still uncompleted complex was officially opened on 14 April 1961 by the Prime Minister, Robert G. Menzies with Dr. A Chapman, President of Eastman Kodak Company, in attendance. The complex was the national headquarters of Kodak Australasia Pty Ltd.

Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.

This photograph is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.

Description of Content

The photograph focuses on a group of five men standing with drinks in their hands at a reception. Three men are visible behind this group. Four of the men are wearing red and yellow name tags.The tall man, second from the left and the man standing next to him on his left, are facing the camera directly.

Physical Description

Colour photograph, printed on medium weight paper with a white border, landscape format.

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