Sticker with the slogan 'Racism is UnAustralian: Ignore bogans with slogans' produced by Australians Against Racism and Discrimination in Sydney in 2008. The sticker was produced to counteract racism in Australian society, and was sold through the social networking sites of MySpace and Facebook in 2008 and 2009, and from 2009 at the website The slogan is an attempt to reclaim the word "UnAustralian" from people who have used it to perpetuate racism. 'Bogan' is a slang term in Australia and New Zealand referring to a person of low socio-economic background, typically living in an outer suburb of a major city or a rural town.

Physical Description

White sticker on white backing paper. Slightly off centre to the left are the stars of the southern cross in black. Upon this is the slogan in dark blue "Racism in UnAustralian", below this in smaller red font "Ignore bogans with slogans". Beneath the slogan is [email protected].


These stickers and T-shirts are representative of the group 'Australians Against Racism and Discrimination' efforts to counteract racism and discrimination in Australian society through the social networking site Facebook. Many of the slogans on these stickers and t-shirts were created to counteract racist slogans developed and used recently, especially since the Cronulla riots of 2005. The slogans and imagery on the stickers and t-shirts are also an attempt to counteract the 'hijacking' of the Australian flag and southern cross for nationalist 'Aussie Pride' protests.

More Information