Summary
Cream-colour flyer advertising 'Dr Fell's Anti-Soggy Waterproofed Toothbrush'. The toothbrush was apparently distributed by Associated Sales Ltd, 18 Martin Place, Sydney.
Dr Fell's Anti-Soggy Waterproofed Toothbrush was advertised in newspapers across Australia in 1934, including the Argus, Brisbane Courier-Mail, the Adelaide Advertiser, the West Australian and the Australian Women's Weekly. The Lismore Northern Star advertised on 12 July 1934 (p.4) that it had 'JUST ARRIVED!...The most sensational toothbrush development in Centuries! The finest bristles in the world, by a special process, now actually WATERPROOF!...Soggy toothbrush is ended, so is bristle shedding!' The toothbrush was sold by chemists and 'good stores' in medium, hard and extra hard options. It cost two shillings.
In 1934 toothbrushes were still typically made of natural animal bristle, although celluliod had replaced the earlier wooden handle. The first toothbrush with synthetic (nylon) bristles was released in 1938.
Physical Description
Cream-colour flyer, printed in black. Strong folds suggest that it was enclosed with product.
More Information
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Collecting Areas
Medicine & Health, Home & Community, Public Life & Institutions
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Acquisition Information
Donation from Rosalind Wallis, 02 Apr 2009
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Distributor
18 Martin Place, Sydney, New South Wales, Australia, circa 1934
Associated Sales Ltd -
Person Named
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Inscriptions
Inscriptions: '"DR. FELL'S ANTI-SOGGY / WATERPROOFED TOOTHBRUSH" / WATERPROOFED BRISTLES / The most sensational toothbrush development in Centuries! / The finest bristles to be found in the world, by a special process, now / actually WATERPROOF!'. Extensive text follows. At end: 'Sole Australian Distributors: / ASSOCIATED SALES LIMITED / 18 MARTIN PLACE, SYDNEY'.
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Classification
Commerce & retailing, Direct selling - food & beverage, Product packaging
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Category
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Discipline
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Type of item
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Overall Dimensions
159 mm (Width), 179 mm (Height)
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Keywords