Black and white photograph of the shop front window display in Kodak Australasia Limited's retail store on Queen Street, Brisbane, 1914 - 1918.
It promotes the Australian Red Cross Appeal during World War I and features photographs of nurses plus signs reading 'It's Your Duty to Help' and 'Help the Red Cross. Buy A Badge'. There are just two cameras on tripods in the display and no further product promotion. The message is a strong one of support for the Red Cross.
This photograph is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
Description of Content
Image of shop front product display, with Kodak (Australasia) Ltd and 'Kodak' embossed in the skirting beneath the window. Images displayed in case include the Queen and nurses. Cameras and products displayed plus red cross signs. A doll dressed as a nurse in front of case. Visible just to the left of the window is a small child in a coat and hat. The front step has an inlaid pattern on it, with Kodak written/inlaid in the marble. Doors visible beyond.
Black and white silver gelatin print on medium weight paper, portrait format
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Place & Date Depicted
Photograph, Black & White
Text, handwritten reverse: WINDOW DISPLAYS - RE WORLD WAR I 1914-1918/IT SEEMS THAT ORIGINALLY THERE WAS ONLY 1 FRONT WINDOW BUT EVENTUALLY/THE FRONT OF THE BLDG WAS ALTERED AND A SECOND WINDOE ON R/H OF CENTRAL DOORS/WAS ADDED./NOT NO LEAD LIGHTS IN TOP OF WINDOW GLASS.
Type of item
Image Dimensions - Photograph
202 mm (Width), 152 mm (Height)
Photography, Retailing, Sales, Marketing, Photographic Equipment & Supplies, Buildings, Shopfronts, Retail Displays, Retail Display Materials, Signage, Cameras, World War I, 1914-1918, War Effort, Nursing, World War I Fundraising