Black and white photograph of the retail shop window display in a Kodak building, circa 1950s.
There are four distinct window display areas, all dressed differently. On the left there is a display entitled 'Flowers and Trees in Tropical New Guinea' with a variety of Kodak papers and processing chemicals arranged alongside photographic prints. On the right there is a display of carry cases at the rear and motion picture film products in the foreground.
This is a new window display arrangement, where the one large display window and side entrance has been reconfigured to smaller, discreet displays and a more inviting entrance. The stoop has been redecorating with a sunray pattern and there is a neon sign. However, the awning plasterwork is still the same as earlier photographs taken of this shop front from the 1920s.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
This print is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Description of Content
Image of a shop front display. Four cases with photographs, cameras and products. There is a neon sign above the entranceway and a sign on the door saying 'Leave your films here', pointing to the letterbox in the door.
Black and white silver gelatin photograph printed on light weight photographic paper with white border, portrait format.
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Photograph, Black & White
Text, handwritten reverse: 66057.
Type of item
Image Dimensions - Photograph
254 mm (Width), 197 mm (Height)