Summary
Black and white photograph of the shop front window display in Kodak Australasia Limited's retail store on Queen Street, Brisbane, circa 1915 - 1920.
The display features a large sign shaped in a sunray formation, promoting the use of Kodak photographic products during sporting events and hobbies such as sailing, shooting, tennis, football, golf, hockey, rowing and cricket. The central circular panel in the window reads 'Kindred Pastimes Take A Kodak With You'. There are two folding cameras displayed on plinths either side of this sign. Beneath the large sign are 12 mounted photographs of yachts at sea.
There is an almost identical display in another photograph in the Kodak heritage collection, but the photos of yachts have been replaced by photos of soldiers in action.
This photograph is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
Description of Content
Image of shop front product display, with Kodak (Australasia) Ltd and 'Kodak' embossed in the skirting beneath the window. Decorative leadlighting panels run across the top of the window. Inside the display are pale curtains, a large rectangular sign with text panels arranged in a sunray pattern. Two cameras on plinths stand either side of this sign, with circular signs hung above them. On the floor are 12 mounted photographs of yachts. 'Kodak' and decorative pattern painted/ inlaid in front step.
Physical Description
Black and white silver gelatin print on medium weight paper, portrait format
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Place Depicted
Kodak (Australasia) Limited, Queen Street, Brisbane, Greater Brisbane, Queensland, Australia, circa 1914 - 1920
Dates taken from shop name on window skirting and accompanying photographs. -
Format
Photograph, Black & White
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Classification
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Category
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Discipline
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Type of item
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Image Dimensions - Photograph
166 mm (Width), 216 mm (Height)
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Keywords
Retailing, Sales, Marketing, Photographic Equipment & Supplies, Buildings, Shopfronts, Retail Displays, Retail Display Materials, Signage, Cameras, Yachts, Leisure, Yachting, Sailing