Black and white silver gelatin photograph of a window display for the Kodak Petite range of coloured cameras during the Easter holidays, circa 1930. The display reflects the marketing approach for the Kodak Petite, which was aimed at women and highlighted the elegant fittings, casing and design of the camera which came in range of colours. The signs in this window read: 'Kodak Petite completes your Easter Ensemble' and 'This Easter Step in Style with a Kodak Petite'. The cameras are displayed on elegant silk and satin cloths. To the left, a hat and gloves are displayed with the camera. There is a large floral bouquet to complete the Easter fashion theme.

Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.

This photograph is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.

Description of Content

Image of a shop front display case. Cameras, a hat, gloves, scarf and a bunch of flowers on floor of case. Two photographs in case. To the far right, beyond the display window, is a desk or counter with an image of a boy scout and Kodak camera.

Physical Description

Black and white silver gelatin photograph printed on light weight photographic paper with white border, landscape format.

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