Summary
Black and white silver gelatin photograph of a section of a shop front window display in the Kodak Australasia Pty Ltd store in Sydney, New South Wales, circa 1934 - 1941. The display focuses on night photography and various Kodak products like flash sheets and reflectors, which aid in night photography. There are instructional leaflets arranged in a pattern on the floor of the display, with several copies of the Australasian Photo Review laid in front, one open to an article titled 'Indoor Photography At Night'.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
This photograph is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Description of Content
Close up of a shop front display case. Cameras and brochures on floor of case, plus labels and price tickets.
Physical Description
Black and white silver gelatin photograph printed on light weight photographic paper, landscape format.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Place & Date Depicted
Sydney, Kodak (Australasia) Pty. Ltd., Sydney, Greater Sydney, New South Wales, Australia, 1934 - 1941
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Format
Photograph, Black & White
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Inscriptions
Text, handwritten reverse: 'Night Photography / Floor layout.'
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Classification
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Category
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Discipline
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Type of item
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Image Dimensions - Photograph
262 mm (Width), 180 mm (Height)
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Keywords
Retailing, Sales, Marketing, Photographic Equipment & Supplies, Cameras, Retail Displays, Retail Display Materials, Shops, Shopfronts, Promotional Materials, Photographic Lighting Equipment