Item MM 106786 Photograph - Hecla Electrics Pty Ltd, Factory with Rows of Heaters in Foreground, circa 1920s

Summary

Black and white photograph of factory with rows of Hecla heaters in the foreground and three workers behind them circa 1920s.

This photograph is from an album containing 255 black and white photographs depicting electrical appliances, showroom displays, factory interiors and advertising material relating to Hecla Electrics Pty Ltd. It is part of the Hecla collection of photographs, documents, products, manuals and promotional materials from the Hecla Electrics factories in Melbourne. This collection dates from the late 19th century to the late 20th century and was acquired in 2004 from the current owner of the Hecla Electrics brand.

Hecla Electrics manufactured and distributed a wide range of domestic and commercial electric appliances products to Australasia, such as heaters, kettles, toasters, stoves and water heaters. Its client base included households, commercial businesses such as cafés, hospitals and offices, as well as the military. The company promoted its goods through advertisements in home magazines and displays in shop windows, home shows and the 1935 All-Electricity Exhibition. Hecla Electrics became a household name in Melbourne during the 1920s and remained a popular Australian brand until the late 20th century.'

Description of Content

Black and white photograph of interior of factory with rows of electric heaters in the foreground. Three factory workers can be seen at a bench behind and bright sunlight is lighting the scene from window covered wall on right hand side.

Physical Description

Black and white photograph adhered with sticky tape to a paper strip at top right hand side.