Black and white photograph of a display of Hecla domestic products circa 1930s. The products featured are mainly kitchenware with some small heaters as well.

This photograph is from an album containing 255 black and white photographs depicting electrical appliances, showroom displays, factory interiors and advertising material relating to Hecla Electrics Pty Ltd. It is part of the Hecla collection of photographs, documents, products, manuals and promotional materials from the Hecla Electrics factories in Melbourne. This collection dates from the late 19th century to the late 20th century and was acquired in 2004 from the current owner of the Hecla Electrics brand.

Hecla Electrics manufactured and distributed a wide range of domestic and commercial electric appliances products to Australasia, such as heaters, kettles, toasters, stoves and water heaters. Its client base included households, commercial businesses such as cafés, hospitals and offices, as well as the military. The company promoted its goods through advertisements in home magazines and displays in shop windows, home shows and the 1935 All-Electricity Exhibition. Hecla Electrics became a household name in Melbourne during the 1920s and remained a popular Australian brand until the late 20th century.'

Description of Content

Black and white photograph of a showroom display of electrical domestic appliances, predominantly kitchenware.The display appears to be located in large factory or government building as the ceiling work is visible overhead and it is enclosed by interior walls with a display of some other products visible on the left hand side. In the foreground there is a small pot plant to left and a white picket fence enclosing the display along the right hand side. Another display is visible in the background featuring a tower of wine bottles.

Physical Description

Black and white photograph adhered with sticky tape to the top of a white backing paper with holes punched on side. Photograph is attached at all four corners and another smaller photograph is underneath.

More Information