Summary
Black and white photograph of a sign advertising Hecla electric appliances.
This photograph is from an album containing 255 black and white photographs depicting electrical appliances, showroom displays, factory interiors and advertising material relating to Hecla Electrics Pty Ltd. It is part of the Hecla collection of photographs, documents, products, manuals and promotional materials from the Hecla Electrics factories in Melbourne. This collection dates from the late 19th century to the late 20th century and was acquired in 2004 from the current owner of the Hecla Electrics brand.
Hecla Electrics manufactured and distributed a wide range of domestic and commercial electric appliances products to Australasia, such as heaters, kettles, toasters, stoves and water heaters. Its client base included households, commercial businesses such as cafés, hospitals and offices, as well as the military. The company promoted its goods through advertisements in home magazines and displays in shop windows, home shows and the 1935 All-Electricity Exhibition. Hecla Electrics became a household name in Melbourne during the 1920s and remained a popular Australian brand until the late 20th century.'
Description of Content
Black and white photograph of a city arcade with a sign hanging from the ceiling advertising Hecla electric appliances. A shop window is visible below on the left hand side, and the tin pressed ceiling of the arcade makes up most of the background.
Physical Description
Black and white photograph adhered with sticky tape to the bottom of a white backing paper with holes punched on side. Photograph is attached at all four corners.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Mr Phil Wollen, 22 Oct 2004
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Place & Date Depicted
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Organisation Depicted
Hecla Electrics Pty Ltd, Melbourne, Victoria, Australia, circa 1940s
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Format
Photograph, Black & White
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Model Name or Number
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Brand Names
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Classification
Commerce & retailing, Domestic appliances, Promotional materials
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Category
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Discipline
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Type of item
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Image Dimensions - Photograph
162 mm (Width), 213 mm (Height)
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Image Dimensions - Mount
210 mm (Width), 273 mm (Height)
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Keywords
Advertising, Advertising Signs, Domestic Appliances, Electric Appliances, Electric Household Appliances, Manufacturing, Marketing, Shopfronts