Summary
Black and white photograph of a commercial electric oven produced by Hecla Electrics, at their South Yarra factory in Melbourne, circa 1940s. The design of the oven is minimalist, marking a shift in the direction of Hecla's design from earlier models which had more ornate legs and metal detailing.
This photograph is from an album containing 255 black and white photographs depicting electrical appliances, showroom displays, factory interiors and advertising material relating to Hecla Electrics Pty Ltd. It is part of the Hecla collection of photographs, documents, products, manuals and promotional materials from the Hecla Electrics factories in Melbourne. This collection dates from the late 19th century to the late 20th century and was acquired in 2004 from the current owner of the Hecla Electrics brand.
Hecla Electrics manufactured and distributed a wide range of domestic and commercial electric appliances products to Australasia, such as heaters, kettles, toasters, stoves and water heaters. Its client base included households, commercial businesses such as cafés, hospitals and offices, as well as the military. The company promoted its goods through advertisements in home magazines and displays in shop windows, home shows and the 1935 All-Electricity Exhibition. Hecla Electrics became a household name in Melbourne during the 1920s and remained a popular Australian brand until the late 20th century.'
Description of Content
Photograph of a commercial electric oven being made in a factory. The oven is not fully constructed and lacks fittings. Electrical wires are exposed. The factory is lit both by electrical lights and large windows partially visible at the left hand side of the picture.
Physical Description
Black and white photograph adhered with sticky tape at each corner to a buff paper backing.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Mr Phil Wollen, 22 Oct 2004
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Place & Date Depicted
South Yarra, Greater Melbourne, Victoria, Australia, circa 1940s
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Manufacturer of Item Depicted
Hecla Electrics Pty Ltd, Melbourne, Victoria, Australia, circa 1940s
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Format
Photograph, Black & White
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Inscriptions
Rubber stamp imprint, Reverse, Purple ink: 'PHOTO / 154 Lit. Collins Street / 4358 Cent. MELB.' Rubber stamp in cursive display font, Reverse, Blue ink: 'C J Frazer'
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Brand Names
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Classification
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Category
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Discipline
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Type of item
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Image Dimensions - Photograph
197 mm (Width), 150 mm (Height)
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Keywords
Electrical Appliances, Factories, Industrial Design, Industrial Equipment, Manufacturing, Manufacturing Plants, Ovens, Innovation & Design