Summary
The ironmongery & hardware business known as D. & W. Chandler was established in 1876 by John Chandler, a Ballarat carrier, who "hung up his shingle on a 20ft by 30ft shop at the corner of Brunswick and Greeves Streets, Fitzroy." The business became a registered private company as D. & W. Chandler Pty. Ltd. in 1912, and a public company under the name D. & W. Chandler Ltd., in 1922, with a nominal capital of £500,000. Stock in trade rose from £100 in 1876 to £136,000 by 1936, with the increase in staff over the same period being from 2 to almost 500.
The company's first illustrated mail order catalogue was published in 1889, with 2,000 copies of a 60-page booklet being printed. By 1935, the annual catalogue had grown to180 pages with a print run of 40,000, with copies being found in "a very large majority of Victorian farm and station homes".
Title
'D. & W. CHANDLER GENERAL HARDWARE CATALOGUE.'
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Mrs G. (Nance) Maggs, Gerald Maggs Pty Ltd, Ironmongers, 2004
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Distributor
D.& W. Chandler Ltd, 276-294 Brunswick Street, Fitzroy, Melbourne, Victoria, Australia
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Publication Date
1939/05
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Brand Names
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Number of Pages
189
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Page Size Format
277 mm x 220 mm
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Primary Subject
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Illustration Types
Black & White; Line Drawings; Photographs
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Printing Types
Monochrome
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Publication Types
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Classification
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Category
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Discipline
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Type of item
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References
'D. AND W. CHANDLER', The Argus (Melbourne), 21 Mar 1936, p.22, [Link 1]
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Keywords