Summary

The content of this catalogue celebrates the tractor's easy usage, modernity, comfort and power. Some assertions on the inside cover include: "Sunshine Massey Harris 101 tractors - give a new meaning to the phrase 'economical power' - and a new conception of easy, comfortable working" and "They're MODERN, right from radiator to drawbar - not merely because of their streamlined design, but because every unit, every part is in keeping with the advanced engineering practices of the day".

Photographs depict people driving tractors on a farm, including one image (on page 4) of a woman riding a tractor - the accompanying text celebrates how the vehicle is "easy to operate". The inclusion of a female farm worker in the catalogue reflects women's increasing involvement in agriculture during World War II.

Other text in the publication extols the tractor's engine power and ability to save fuel with cut-out diagrams of the vehicle's different parts such as gears, wheels and engine.

There is also a set of three photographs (on page 17) depicting the tractor's versatility in different settings including in the field, in an orchard and in front of the Sunshine Harvester's factory.

The back cover mentions servicing provided by Sunshine Harvester Works staff and features a photograph of the company's service van.

Title

'The new 101 SUNSHINE MASSEY HARRIS TRACTORS' 9614, Sm, 740.

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