Summary
Advertising flyer and accompanying letter advertising Electrolux refrigerators (fridges). The flyer promotes the Electrolux 'Compact 25' model refrigerator, which was suitable for use operating on electricity, kerosene or bottled LP gas. Titled 'The Square Silhouette and Built-in Look', the flyer was distributed in Australia by Electrolux. Attached to it is a quotation letter dated 2 March 1962 from Dalgety Trading Company Pty Ltd, sent to Mr L Crawford at the Department of Agriculture in Burnley, Melbourne. The letter lists details on the LB16, L25, L51, L73 models of refrigerators.
The Electrolux 'Compact 25', which was made in Australia, solves the 'problem of space'. A square appliance that is designed to fit with built-in cupboards, it combines big refrigerator features in a small size - 37 1/8 inches high - suitable for use in flats, bedsits, hotel rooms, board rooms, caravans, boats and other places where space is an issue. The 'Compact 25' has a storage capacity of 2.5 cubic feet and weighs 125 pounds. It features a flat surface which could double as a work area, adjustable shelving, and compartments in the door for butter, cheese, eggs and bottles. The freezer has twin trays. The exterior was finsihed in cream or white enamel and the interior in porcelain enamel. It was advertised as being 'absolutely silent' and came with a 5 year guarantee.
Physical Description
Single page flyer in colour, with a blue design theme. Single page letter on white paper with Dalgety letterhead printed in blue and the letter typed in black ink.
Title
'ELECTROLUX ... THE SQUARE SILHOUETTE AND BUILT-IN LOOK'
More Information
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Collection Names
Agriculture Victoria Knoxfield Library Collection (Deposit No.1), Domestic Technology Trade Literature Collection
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Collecting Areas
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Acquisition Information
Transfer from Plant Sciences Library, Victoria: Agriculture, Energy & Minerals Department (Agriculture Victoria), Institute for Horticultural Development, Ms Kitty Broomin - Institute for Horticultural Development, Department of Agriculture, Energy & Minerals (Agriculture Victoria), 14 Feb 1996
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Manufacturer
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Publication Date
1962 circa
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Inscriptions
Signed in blue ink by IC Ball.
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Model Name or Number
Compact 25, LB16, L25, L51, L73
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Brand Names
"ELECTROLUX" (Domestic Refrigerators) , "DALGETY" (Domestic Appliances)
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Number of Pages
2, 1
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Page Size Format
200 x 255
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Primary Subject
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Illustration Types
Black & White; Colour; Photographs; Line Drawings; Instructional Drawings
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Printing Types
Full Colour
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Publication Types
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Classification
Domestic life, Food & drink preservation, Appliances - electric
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Category
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Discipline
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Type of item
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Overall Dimensions
200 mm (Width), 254 mm (Height)
Dimensions of flyer.
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Overall Dimensions
250 (Width), 170 (Height)
Dimensions of letter.
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Keywords
Advertising, Domestic Refrigerators, Electric Household Appliances, Marketing