Summary
Sixteen page colour brochure promoting Kelvinator air conditioners to businesses, 1960s. This brochure promotes the use of air conditioning in the workplace, arguing that it keeps employees happy and productive, while being economical. The 'Magic Cycle' trademark is promoted, which refers to Kelvinator units that use reverse cycle heating. The brochure features black and white photographs of different air conditioning models, and blue and white illustrations. The models promoted are industrial units and include room units, packaged systems of two, four and five tons, and free standing packaged units which range in capacity from seven to seventeen tons. The brochure also takes the opportunity to advertise the use of air conditioners in the home.
Physical Description
Sixteen page brochure, in blue and white, with black print. It features several photographs and some illustrations.
Title
'A BUSINESSMAN'S GUIDE TO AIR CONDITIONING'
More Information
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Collection Names
Agriculture Victoria Knoxfield Library Collection (Deposit No.1)
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Collecting Areas
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Acquisition Information
Transfer from Plant Sciences Library, Victoria: Agriculture, Energy & Minerals Department (Agriculture Victoria), Institute for Horticultural Development, Ms Kitty Broomin - Institute for Horticultural Development, Department of Agriculture, Energy & Minerals (Agriculture Victoria), 14 Feb 1996
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Manufacturer/Distributor
Kelvinator Australia Limited, Anzac Highway, Keswick, South Australia, Australia
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Publication Date
1960 circa
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Manufacturer
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Inscriptions
Front, printed, blue ink: "A businessman's / guide to / air conditioning" Front, printed, black ink: "Contents... "Why air conditioning? ... / How much does climate cost you? ..."
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Model Name or Number
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Brand Names
"KELVINATOR" (Air Conditioners) , "MAGIC CYCLE" (Air Conditioners)
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Number of Pages
16
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Page Size Format
140 x 205
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Primary Subject
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Illustration Types
Black & White; Photographs; Line Drawings
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Printing Types
Limited Colour
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Publication Types
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Classification
Building & construction, Heating & cooling, Air conditioning equipment
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Category
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Discipline
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Type of item
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Overall Dimensions - Folded
139 mm (Width), 2 mm (Depth), 230 mm (Height)
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Keywords