Summary
Advertising Card for City Studios, featuring the photographer David Fell, 1950s - 1970s.
City Studios operated at the 2nd floor of the Block Arcade in Melbourne, from the 1950s to the 1970s. The studio did photography work at events including weddings, balls, parties, birthdays and nightclubs without charge, offering their services on a no obligation arrangement. These cards were handed out to guests at the events.
This card, numbered D 257, was given out to a potential customer who had been photographed and then invited to view the photographic proofs the following day and purchase copies of the photographs. They were identifiable through the number on the card, 'D 257'. The customer was invited to telephone the studio or forward the card with a stamped addressed envelope and postal note with full descriptions of the people photographed. This card advertises an offer of a free enlargement with each dozen photographs ordered.
Physical Description
Cream coloured card with red text.
More Information
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Collecting Areas
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Place & Date Made
David Fell City Studios, Block Arcade, Melbourne, Greater Melbourne, Victoria, Australia, 1950-1979
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Place Named
Block Arcade, Melbourne, Greater Melbourne, Victoria, Australia
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Inscriptions
Text, printed front: 'YOU HAVE JUST BEEN / PHOTOGRAPHED / Proofs can be inspected without / any obligation from 12.30 p.m. / tomorrow at / "City" Studios / (DAVID FELL) / BLOCK ARCADE (2nd Floor) / 282 COLLINS STREET / Phone: Central 5732. / FREE ENLARGEMENT / For each dozen Photos ordered. / D 257' Text, printed reverse: 'Our Photographers attend Wed- / dings, Parties, Birthdays, without / charge. / [line] / If unable to call, forward card, / stamped addressed envelope and / postal note, together with full / description of persons photo- / graphed. / [in box] FOR WEDDING ALBUMS / Select Photos of your own / choice at moderate prices.'
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Classification
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Category
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Discipline
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Type of item
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Overall Dimensions
63 mm (Width), 107 mm (Height)
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Keywords