Scrapbook that was compiled by Kodak Australasia Pty Ltd. It contains approximately 100 archival items produced 1960-1961.
The items include promotional leaflets for Kodak products. The products and subjects include film, film processing, Retina and Brownie cameras, moving footage cameras and projectors, slide projectors, View-Master viewers, photo-copying equipment, micro-film equipment and medical x-ray imaging equipment. The promotional materials range in size from 582 mm x 382 mm to 74 mm x 93 mm. Some of the advertisements were intended to be published before Easter or in relation to holidays.
Advertising proofs relate to the following publications:
4th International Exhibition of Photography, Broadcasting & Television, Adelaide Engineering Exhibition Catalogue, Australian Accountant, Australian Camera Club Digest, Australian Photo Dealer, Business Review, Blueprint, Cartographer, Commercial Review, Commonwealth Outlook, Enterprise, Federal Guild Contact, Film Weekly, Financial Review, Gilseal News, Hobart Mercury, Hoofs & Horns, Hospital Administration, Hospital Association Journal, HP-Film Weekly, Idle Moments, Journal of Pharmacy, Medical Journal of Australia, Metro Press, Modern Motor, Motion Picture Directory, Movie Makers, Movie News, New Guinea Times Courier, Outdoors & Fishing, Pacific Island Monthly, Photo Digest, Photographic Pages, Photo Trade News, Perth Hospital, Queensland Manufactures Year Book, Rydges-Australian Country Magazine, Seacraft, Ski Australia, South Pacific Post, Sportgoods, Sports Car World, The Alfred Today, The Plate Maker, The Radiographer, The Tramp, Toy Retailer, R.T.N., Rydges Business Journal, Victorian Salon of Photography Catalogue, Victoria's Resources, Visual Aids Review, Walkabout, Your Hospital.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Large paper rectangular scrapbook with100 paper pages plus paper front and back cover, bound with 5 metal staples, containing press advertisements proofs. The proofs were printed on white paper as half page, full page and smaller clippings, and some were partly folded. The proofs were adhered with sticky tape, some are loose.
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Front cover, middle, on white sticker, hand written, blue ink, underlined with red and green ink: 'SAMPLE ADVERTISMENTS (sic) \ PROVINCIAL NEWSPAPERS' Front cover, left-middle, hand written blue ink: '111 (or three dashes, in a circle)'
Type of item
291 mm (Width), 34 mm (Depth), 418 mm (Height)
Scrapbooks, Advertising, Photography, Manufacturing, Retailing, Promotional Materials, Photographic Film, Cameras, Movie Camera Films, Movie Cameras, Movie Projectors, X-Ray Equipment, Photographic Copiers, Photographic Slide Accessories, Microfilming, Medical Imaging, X-Ray Film, Making History - Kodak Collection