Scrapbook that was compiled by Kodak Australasia Pty Ltd. It contains approximately 190 archival items produced 1969-1972.
The contents of the scrapbook include promotional leaflets and advertising proofs for Kodak products. The products and subjects include audio cassettes, cameras, film, slides, prints, moving footage products and equipment along with camera accessories and bags. The leaflets relate to Christmas and other special promotions and campaigns, mostly surrounding the notion of nostalgia and capturing memorable family moments. For example, 'Don't let your life pass you by. Keep your Kodak Instamic Camera ready, loaded with Kodacolor Film, to capture the little things just as they happened - in lifelike color. Remember!' Other campaigns refer to Kodak gift ideas and travel diaries containing Kodak photos, and customer testimonials in regards to the memory captured. For example, ' March 25, London. Today our game of 'Monopoly' really came to life - went to Pall Mall, Piccadilly and Park Lane, A friendly Aussie took our picture at Trafalgar Square.'
The leaflets also refer to specialist products, for example: Kodak Instamatic camera, Kodak 'duo' print, Kodak camera accessories, Kodak Instamatic 'X' color cameras, Kodak Instamatic M22 movie outift, Kodachrome film, Kodak compact cassettes, Kodak pocket instamatic camera, Kodacolor Silk prints, Kodachrome films & slides, Kodak Ektasound movie cameras - Super8 color camera.
Advertising proofs relate to the following publications: Australian Financial Review, Australian, Federal Guild Contact, Journal of Pharmacy, Melbourne Age, National Press, People, Photo Trade News, Sydney Morning Herald, The Age, The Australian Women's Weekly, The Bulletin, Women's Day.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Large paper rectangular scrapbook with 96 (un-numbered) paper pages, including inside of front and back cover, containing magazine and press advertisements and proofs. A number of pages have also been cut out of the book. Cover is brown cardboard, with turquoise pages inside, bound with brown fabric tape. The proofs are mostly printed on white paper in black ink, varying in size from roughly A5 to A3 folded in half. They range in size from 240 mm x 189 mm to 566 mm x 386. Often there are multiple copies of the same proof in varying sizes. They are adhered with sticky tape, but many are loose. There are also several magazine clippings in colour that show the proofs as they were published.
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Spine, handwritten, black marker: ' AMATEUR CAMPAIGNS (2)' Most of the inserted proofs have inscribed on the top of the proof, handwritten in blue ink or pencil: 'Amateur campaigns'
Type of item
324 mm (Width), 20 mm (Depth), 450 mm (Height)
Scrapbooks, Advertising, Photography, Manufacturing, Retailing, Promotional Materials, Photographic Film, Cameras, Movie Cameras, Movie Camera Films, Camera Accessories, Photographic Slides, Audio Cassette Tapes, Photographic Slides, Marketing, Making History - Kodak Collection