Scrapbook that was compiled by Kodak Australasia Pty Ltd. It contains approximately 170 archival items produced 1961-1962.
The contents include promotional leaflets for Kodak products. The products and subjects include film, film processing, Brownie, Retina, and Retinette cameras, moving footage cameras and projectors, slide projectors, photo-copying equipment, Statfile Recorder for copying engeneering plans, micro-film equipment, medical x-ray imaging equipment, and educational information on using Kodak products. The promotional materials range in size from 109 mm x 67 mm to 507 mm x 384 mm. Some of the advertisements relate to Christmas and other special promotions. For example, "Kodak gifts say "Open me first"" or "Give a Kodak Camera gift and give years of fun!"
Advertising proofs relate to the following publications:
Australian Mechanical Engineering, Australian Accountant, Australian Camera Club, Australian Camera Club Digest, Australian Photo Dealer, Berry Currie, Better Business, Blueprint / Blue Print, Boy, Broadcasting & Television, B & T Year Book, Catalogue of Photo Equipment, Centralian Advocate, Data Equipment, Federal Guild Contact, Film Producer, Financial Review, Geelong Advertiser, Hobart Mercury, Journal of College of Radiologists, Journal of Pharmacy, Launceston Examiner, Manufacturers Monthly, Melbourne Herald, Melb. Show Schedule of Prizes, Modern Office, Movie Makers, Movie News, New Guinea Times Courier, Newspaper News, New Zealand Journal of Surgery, Official Guide to Perth Games, Pacific Island Monthly, Photographic Pages / Page, Photo Trade News, Printer's News, Probe, Queensland Pharmacy Guild Supplement, Radiographer, Reflex, Rydges, Skyline, South Pacific Post, Sunday Telegraph, Sydney Morning Herald, The Platemaker / The Plate Maker, Walkabout, Your Hospital.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Large paper rectangular scrapbook with 100 paper pages plus paper front and back cover, bound with 5 metal staples, containing press advertisements proofs. The proofs, all black and white, were printed on white paper as half page, full page and smaller clippings, and some were partly folded. The proofs were adhered with sticky tape, some are loose.
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Front cover, middle, handwritten, blue ink, underlined with blue ink: 'SAMPLE ADVERTISMENTS' (sic) Front cover, right-left corner, piece of sticky tape.
Type of item
290 mm (Width), 17 mm (Depth), 420 mm (Height)
Scrapbooks, Advertising, Photography, Manufacturing, Retailing, Promotional Materials, Photographic Film, Cameras, Movie Camera Films, Movie Cameras, Movie Projectors, X-Ray Equipment, Photographic Copiers, Microfilming, Medical Imaging, X-Ray Film, Making History - Kodak Collection