Rectangular scrapbook that was compiled by Kodak Australasia Pty Ltd. It contains approximately 260 archival items produced in 1966-1972.
The items include promotional leaflets for Kodak products. The products and subjects include film, movie film, prints, Retina and Instamatic cameras, moving footage cameras, movie projectors, audio cassette tapes, photographic slides and camera accessories. The leaflets relate to Christmas and other special promotions, often including Kodak gift ideas for special occasions. Advertising slogans include: '$5.95 buys a lot of memories' and 'Remember when women were scared of movie cameras? Kodak has changed all that." The promotional materials range in size from 190 x 132 mm to 346 x 257 mm.
Advertising materials relate to the following publications:
Women's Weekly, Woman's Day, Australian Post, New Idea, Weekend, Pix, People, Life, Walkabout, Everybody's, Time, T.V. Week, T.V. Times.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Large paper rectangular scrapbook with 100 paper pages plus front and back cover, bound with cardboard and 5 staples, containing magazine and press advertisements.The advertisements are mostly in colour but some in black and white, printed on white paper as half page, full page and smaller clippings.The advertisements were adhered with sticky tape, some are loose. Pages are numbered by hand in black ink, some pages are left blank and some pages are empty with the original clippings lost. A typed index page is included inside the front cover, which has been edited by hand.
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Front cover, middle, yellow paper sticker, typed, black ink: 'NATIONAL MAGAZINES'
Type of item
288 mm (Width), 15 mm (Depth), 420 mm (Height)
Scrapbooks, Advertising, Photography, Manufacturing, Retailing, Promotional Materials, Photographic Film, Cameras, Photographic Accessories, Photographic Equipment & Supplies, Photographic Products, Photographic Slides, Movie Projectors, Movie Cameras, Movie Camera Films, Audio Cassette Tapes, Making History - Kodak Collection