Scrapbook that was compiled by Kodak Australasia Pty Ltd. It contains approximately 36 archival items produced in between 1969-70.

The archival items include promotional leaflets for photographic paper products, or advertising firms that were competitors of Kodak. One leaflet relates specifically to Australian markets, while the other 33 leaflets relate to North American markets. The leaflets contain caricatures of the types of printing or advertising customers that would use each company's specific products. Products include paper goods, advertising space (Time slots/Printing space) and printing technology. Listed artists of the caricatures are Robert Osborn and Arnold Roth. Advertisements are for the following companies, Weyerhaeuser, Howard Paper Mill, Atlantic Opaque, Fox River Paper Company, Zellerbrach Paper Company, CBS TV Network, The Boston Globe, Direct Image Corporation, Nations Business, Calypoole Advertising.

Caricature title examples on the leaflets are: 'The Slipshod Leonardo', 'The Magnificent Mr. Clean', 'The Hollow-Headed Has-Been', 'The Freeloading Forager', 'The Flannel-Suited Proof Dawdler', 'The Under Budget Penny Whacker', 'The Solid Gold Pro', 'The Eagled-Eyed Nit Picker', 'The Boss' Secretary', 'The Double Headed Malicous Mistake Maker', 'The Unshakable Armadillo', 'The Red Vested Color Quibbler', 'The Battling Baron of Bar Work', 'The Unbending Bid-Getter', 'Don't Be a Yes-Man', 'The Estimator', 'The Heavy Handed Curly Haired Strike Over Twins', 'The Terrible Two Toed Type Tyrant', 'Media Mans Guide To Those Legendary Readers of the Boston Globe', 'Know Any of these Birds?', 'The 4-Color Archangel', 'The 8-Arm Art Director'.

Many of the caricatures have named inscriptions above them, possibly referring to Kodak staff members. Inscriptions include:

Advertising materials relate to the following publications: Printers Ink, The Australasian Printer, Advertising Age.

Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.

This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.

Physical Description

Large purple carboard rectangular scrapbook with 94 green paper pages containing magazine and press advertisements. Scrapbook is blank from page 43-89. Most leaflets are adhered with sticky tape which is in a fragile and brittle condition, and leaflets from pages 38-43 are loose within the scrapbook. The archival items range in size from 375mm x 276mm to 86mm x 134mm and the most common size is the magazine full page size, 285mm x 210mm. There are some markings indicating removed leaflets from the scrapbook, They are located on the front cover and in the middle of the scrapbook (pages 34-43).

More Information