Summary

Scrapbook that was compiled by Kodak Australasia. It contains approximately 211 archival items produced 1959-1966.

They include promotional leaflets for Kodak products. The products and subjects include cameras, camera accessories, photographic prints, photographic slides and projectors, film, moving footage products and equipment, photocopiers. The leaflets relate to Christmas and other special promotions including numerous campaigns for Kodak gift ideas. Many of the leaflets also refer to the use of Kodak products to record family memories, for example; 'It's a family affair ... picture-making the easy low-cost Kodak way' and 'Make your family movie stars." These advertisements involve imagery of young families enjoying domestic life and family holidays. The promotional materials range in size from 190 x 129 mm to 380 x 282 mm.

Advertising materials relate to the following publications:
Australasian Post, Everybody's, New Idea, People, T.V. Week, The Australian Women's Weekly, The Readers Digest, The Weekly Times supplement, Time, Walkabout, Weekend, Woman's Day with Woman, Women's Weekly.

Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.

This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.

Physical Description

Large paper rectangular scrapbook with 99 paper pages plus front and back cover containing magazine advertisements. A couple of pages are missing from the front of the scrapbook. Cover is cream paper as are the pages inside, bound with cardboard and 5 staples. The clippings inside are printed mostly on white magazine paper, both in colour and black and white. Often the clippings inside are multiple copies of the same advertisement sourced from various magazines, or sourced from the same magazine but on different dates. All are adhered with sticky tape, many are loose. The scrapbook pages have been numbered by hand with blue ink, along with the source of the clippings at the top of the page.

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