Scrapbook that was compiled by Kodak Australasia Pty Ltd. It contains approximately 540 archival items produced 1937-1957.

They include promotional clippings for Kodak products, targeted at pharmacies. The products and subjects include film, film processing, Bantam, Brownie, Duaflex, Ensign Commando, Flexaret, Jiffy, Juniors and Kodak 'A' cameras, flash lights, exposure meter, moving footage cameras and equipment, projectors, photocopier, medical and industrial x-ray image processing, and promotional information for Kodak retailers. Some of the advertisements relate to Christmas, Easter, and other special promotions, often including Kodak gift ideas. Advertising slogans include: "Make this a Kodak Christmas'" and "Meet the Kodak Family". The promotional materials range in size from 47 mm x 62 mm to 347 mm x 535 mm.

Advertising items relate to the following publications:
AMCAL All Brands Week, AMCAL Baby Book, Australian Journal of Instrument of Technology, Australian Journal of Medical Technology, Australian Journal of Pharmacy, Australian Pharmaceutical Notes and News, Engineering Faculty, Gilseal News, Gilseal News NSW, Gilseal News VIC, Photo Advertiser, Photo News, Professional Photographers Quarterly Bulletin, The Pharmacy Student, Western Australian News, Year Book.

The scrapbook includes references to World War II, for example page 30: "Send them lots of Snapshots from Home".

Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.

This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.

Physical Description

Large paper rectangular scrapbook with 100 paper pages, bound with several metal staples and additional binding with a string, containing newspaper and magazine advertisements. The clippings are mostly printed on cream coloured newspaper quality paper, in black and white but occasionally in colour as half page, full page and smaller clippings. Often there are multiple copies of the same advertisement, all are adhered with glue and are still quite firmly attached. Many of the clippings have the journal/newspaper source and date typed onto them. The scrapbook pages have been numbered by hand with black ink, along with the source of the clippings at the top of the page. Argus Souvenir Supplement is loose in page 2-3.

More Information