Rectangular scrapbook that was compiled by Kodak Australasia. It contains approximately 58 archival items produced between 1961 and 1975.
They include promotional leaflets for Kodak products. The products and subjects include Kodak X-ray films, Kodak X-Omat system, Kodachrome Film, View-master Stereoscopic Atlas of Human Anatomy in Outstanding 3-Dimension Kodachrome Transparencies, Kodak Royal Blue Medical X-ray Film, Kodak Cine Equipment, Kodak Retina Camera Series, Radiograph Dupicating Film, and Kodak Poly-Soft Dental X-ray Film Packets. The promotional materials range in size from 185 mm by 110 mm to 305 mm by 460 mm. A number of the advertising proofs were prepared by Berry Currie Advertising (VIC) Pty Ltd. The scrapbook has 20 blank pages at the back of the book and about 10 pages cut out.
Advertising leaflets and clippings relate to the following publications:
ANZ Hospital and Health Services Year Book 1970; Articulator; Australasian Radiology; Australia Radiology; Australian Dental Journal; Birthplace; Hospital Administration; Hospital and Health Care; Hospital Association Journal; Journal of the College of Radiologist; Matrix; Medical Journal; Medical Journal of Australia; Medical Radiography; Modern Medicine; Nangari; National Hospital; Perth Hospital Journal; Proceeding; Radiographer; Radiography; Radiologist; RPA Journal; Sydney University Medical Journal; Your Hospital.
Slogans include: "You don't buy boxes of X-ray film...you buy the data you see on the illuminator"; "When colour is a definite clinical sign"; "you can trust this picture"; "World's fastest...world's highest quality"; "Photography at work...for the dentist"; and "the 'x-factor' is your guarantee in Kodak X-ray Film".
Kodak divisions: X-ray and Medical Sales Division; X-ray Sales Division; Medical Sales Division; Radiography Markets Division.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Large paper rectangular scrapbook with 49 paper pages plus hard cardboard faded blue front and back cover, bound with stitching and canvas binding, containing proof advertisements.
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Binding, middle, hand written, blue ink: 'X-RAY (MEDICAL)'. A number of proofs have pencial and ink handwritten corrections.
Type of item
325 mm (Width), 20 mm (Depth), 405 mm (Height)