Summary
Scrapbook that was compiled by Kodak Australasia Pty Ltd. It contains approximately 172 archival items produced 1970-1973.
The archival items include promotional clippings and advertisement proofs for Kodak products. The products and subjects include color transmission densitometers, colour proofing film, contact screens, duplicating film, electric timers, enlargers, filters, Graphic Arts Film, hangers and developing tanks, Kodak Dust and Static Eliminator, Kodak monitoring systems, Kodak MP Intermatch Systems, Kodak PMT Negative papers, Kodak PMT Transparent Receiver Sheets, Kodak Polytrans Color Proofing Film, photodrawing materials, photographic film, photographic paper, photographic processors, phototypesetting, safe lights, spiral film holders and thermometers.
Advertising slogans include 'Kodak MP family planning avoids problems; the whole family of Kodak MP products is designed to work together' and 'Buck passing isn't our line. We accept total product responsibility.' Advertising material has been prepared by Kodak (Australasia) Pty Ltd.
Advertising clippings and proofs relate to the following publications:
Advertising News, Aust. Financial Review, Aust. Lithographer, Aust. Photography, Aust. Printer, Australasian Engineer, Australian Surveyor, B.P.N, Blueprint, Graphic Arts Bulletin, I.A.P Professional Photography in Australia, Ind. Phot. & Comm Camera, Lumiere, Printers News, Small Offset, Sydney Morning Herald, The Age, The Australian, The Platemaker.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Physical Description
Large brown paper scrapbook, bound with brown carboard. Contains 108 paper pages excluding inside front and back cover. Staples are sticking out of the spine of the scrapbook. Inside cover contains a typed contents page, with additions made in blue and red ink. Contents page lists publications included and their respective page numbers within the scrap book. The proofs on page 36 have been pinned together using a metal nail.The promotional materials range in size from 202 mm (W) x 285 mm (H) to 158 mm (W) x 248 mm (H).
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Compiled By
Kodak (Australasia) Pty Ltd, 173 - 199 Elizabeth Street, Coburg, Greater Melbourne, Victoria, Australia, 1970
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Inscriptions
Front cover, centre, handwritten, blue ink: 'GRAPHIC ARTS + ALLIED / MISCELLANEOUS - P.C.I. / VERIFAX. / NO. 2 BOOK'
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Brand Names
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Classification
Manufacturing & industry, Photographic products, Promotional materials
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Category
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Discipline
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Type of item
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Overall Dimensions
300 mm (Width), 28 mm (Depth), 428 mm (Height)
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Keywords
Scrapbooks, Advertising, Photography, Manufacturing, Retailing, Promotional Materials, Photographic Film, Cameras, Photographic Copiers, Microfilming, Medical Imaging, Industrial Exhibitions, Technology Changes, Technology & Innovation, Marketing, Innovation & Design