Scrapbook that was compiled by Kodak Australasia Pty Ltd. It contains approximately 255 archival items produced 1966-73
The archival items include promotional clippings and advertisement proofs for Kodak products. The products and subjects include audio-visual aids, microfilm equipment, photographic cameras, photographic film, radiography equipment, Recordak Engineering Drawing Systems, slide projector and x-ray films. Some advertisements contain case studies promoting the benefits of microfilming, radiography, and audio visual communication whilst also promoting Kodak specific products for each case.
Advertising slogans include 'Kodak pageant sound projectors really communicate ideas.they teach, they train, they sell.' and 'positive, economical, non-destructive testing by Industrial Radiography leaves nothing to chance!' Advertising material has been prepared by Kodak (Australasia) Pty Ltd
Advertising clippings and proofs relate to the following publications:
Annual Journal - Sydney Univers. Medical Students, Aust. Welding Journal, Australian, Australian Engineer, Australian Financial Review, Australian Gas & Oil Review, Australian Manufacturer, Australian Mechanical Engineer, Australian Plastics And Rubber Journal, Castings, Educare, Education, Electrical And Mechanical Engineer, Electronics Australia, Electronics Australia, Engineering Australia, Factory And Plant, Fen, Film Producer, Hospital Health & Care, Industrial Engineer, Industrial Management, Industry And Trade, Institute Of S.A. 8th National Convention Handbook, Institution Of Engineers Australia, Journal Public Relations Institutes Of Australia, Manufacturer's Monthly, Manufacturer's Monthly (Audio Visual), Modern Foundry, Modern Office, N.S.W. Engineering Year Book, Official Year Book Of Catholic Church, Proceedings I.R.E.E. Australia, Rydges, .A. Teachers Journal, Sight & Sound News, Telecommunications Journal Of Australia, Testing Instruments And Controls, Time, Visual Aids Review, Welding, Fabrication And Design
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Large brown paper scrapbook, with 92 brown paper pages bound with a brown carboard spine with metal staples. The proofs, mostly in black and white, some in colour, were printed on white paper as half page, full page and smaller clippings. The promotional materials range in size from 137 mm (W) x 200 mm (H) to 500 mm (W) x 380 mm (H). The inside cover contains a typed index page on the inside cover, which has annotations made by hand.
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Front cover, centre, typed, red ink on white paper: 'INDUSTRIAL RADIOGRAPHY / AND / AUDIO VISUAL' Spine, centre, handwritten, blue ink, 'AUDIO-VISUAL INDUSTRIAL'
Type of item
287 mm (Width), 14 mm (Depth), 417 mm (Height)
Scrapbooks, Advertising, Photography, Manufacturing, Retailing, Promotional Materials, Photographic Film, Cameras, Photographic Copiers, Microfilming, Medical Imaging, Industrial Exhibitions, Technology Changes, Technology & Innovation, Marketing, Innovation & Design