Scrapbook that was compiled by Kodak Australasia Pty Ltd. It contains approximately 320 archival items produced 1965-1972.
The archival items include promotional clippings and advertisement proofs for Kodak products. The products and subjects include colour enlarger, colour photographic film, densitometers, film cartridges, film processing equipment, flash photography, Kodak professional proof paper, Kodak Sales Representatives Services, movie cameras, photographic cameras, photographic film, processing outfits, roll film photography, Royal Bromesko Papers, and slide projectors. Some advertisements also promote tours available of the Kodak factories and encourage members of the public make appointments.
Advertising slogans include 'Moving into roll film photography? One of these Graflex cameras is your problem solver' and 'Like exhibitors everywhere, you can rely on the supreme quality of sensitized materials by KODAK' Advertising material has been prepared by Kodak Australasia Pty. Ltd.
Advertising clippings and proofs relate to the following publications:
A.P.S Convention Catalogue, Alice Springs third film festival catalogue, Australian Lithographer, Australian Photography, Camera World, Castlemaine Camera Club, Catalogue of Professional Australian Photographic Equipment, Daily mirror exh. Press photographic catalogue, Industrial Photography, Jacaranda Photographic Exhibition, Maitland Salon of Photography catalogue, Melbourne Salon of Photography catalogue, Newcastle Salon of Photography, Newspaper News, Photo trade news, Popular Mechanics, Sydney International Exhibition of Photography Catalogue, The Australiasian Journal of Pharmacy, Victorian Salon of Photography, Warrnambool International Salon Catalogue.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Large brown paper scrapbook, with 96 paper pages bound with a brown carboard spine with metal staples. The promotional materials range in size from 142 mm (W) x 222 mm (H) to 225 mm (W) x 280 mm (H). The proofs were adhered with sticky tape, but some are loose
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Front cover, centre, typed, red ink on white paper: 'PHOTOGRAPHY & PHOTO TRADE / PROFESSIONAL PHOTOGRAPHY" Front cover, centre, typed, red ink on white paper, crossed out with pencil "PHOTO SALONS AND / EXHIBITION CATALOGUES'
Type of item
298 mm (Width), 20 mm (Depth), 430 mm (Height)
Scrapbooks, Advertising, Photography, Manufacturing, Retailing, Promotional Materials, Photographic Film, Cameras, Photographic Copiers, Microfilming, Medical Imaging, Industrial Exhibitions, Technology Changes, Technology & Innovation, Marketing, Innovation & Design