Summary
Scrapbook that was compiled by Kodak Australasia Pty Ltd. It contains approximately 410 archival items produced between 1946-1955.
The archival items include promotional clippings and advertisement proofs for Kodak products. The products and subjects include autopositive Document Papers, Bromesko enlarging paper, cameraflood lamps, film splicers, film strip projectors, Kodak developing, printing and enlarging services, Kodak sensitised materials for the graphic arts, microfilm units, mounting presses, photographic papers, sound-on-film projectors, studio spotlights and Tenite - a plastic that was manufactured by the Tennessee Eastman Corporation, and represented in Australia by Kodak. A number of the advertisements also relate to the 'Functional photography' which includes equipment and processes related to statfiles, visual instruction, industrial X-Rays, microfilm, ultra speed cinematography, Stress Analysis, photomicrography, photostat and record photography.
Advertising slogans include 'Kodak . Serving human Progress and Law Enforcement through Functional Photography,' and 'Save 98% of your filing space with the WILLIAMSON MICROFILM UNIT.'
Advertising clippings and proofs relate to the following publications:
Architecture, Commonwealth engineer, Contemporary Photography, Film Monthly, Manufacturing & Management, Movie News, Newspaper News, Plastics, Practical Plastics, Professional Photographer, Professional Photography in Australia, Queensland Industry, The Aust. Jnl. of Instrument Technology, The Australasian Manufacturer, The Australasian Printer, The Australian Engineer, The Australian Police Journal, The western Australian Railway Transit Mag.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Physical Description
Paper covered rectangular scrapbook with 97 light brown paper pages, bound with cotton saddle stitch, containing press advertisements. Clippings adhesive taped and glued to pages. The promotional materials range in size from 168 mm (W) x 227 mm (H) to 127 mm (W) x 114 mm (H). The proofs have been adhered with glue and are still quite firmly attached to the scrapbook. Inside the front cover, on the left page is a hand written index page relating to the publications advertising proofs have been sourced from. Titles of journals within the scrapbook have been written in either black ink, or headings were typed separately and pasted onto the pages. Proofs have been printed in black and white on newspaper paper or in colour on glossy magazine quality paper.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Compiled By
Kodak (Australasia) Limited, Southampton Crescent, Abbotsford, Greater Melbourne, Victoria, Australia, Mar 1946 - Jun 1955
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Inscriptions
Front cover, middle, typed, black ink: 'TECHNICAL & PHOTOGRAPHIC / (WEEKLIES & MONTHLIES) / 1948'.
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Brand Names
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Classification
Manufacturing & industry, Photographic products, Promotional materials
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Category
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Discipline
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Type of item
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Overall Dimensions
298 mm (Width), 19 mm (Depth), 428 mm (Height)
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Keywords
Scrapbooks, Advertising, Photography, Manufacturing, Retailing, Promotional Materials, Photographic Film, Cameras, Plastics, Projectors