Summary
16mm motion picture film featuring a television advertisement for the Kodak Brownie Starflash camera, promoting it as a gift idea to capture family holiday moments. It does this by showing several family holiday snapshots before showing a grandfather happily taking a photograph of his granddaughter outside their caravan by the sea.
The commercial is part of the 'Kodak Camera Parade' campaign and features the catch phrase 'This Christmas, give fun: Give a Kodak camera'.
The commercial was produced by Fanfare Films in 1962 for Berry Currie Advertising, who were commissioned by Kodak Australasia.
The Brownie Starflash Camera was a popular snapshot camera that was part of the Kodak Star range of cheap, easy to use cameras. It had a plastic body, fixed focus Dakon lens and used 127 roll film. It had a built-in flash with a parabolic reflector and used a single, small flash bulb. The Kodak Brownie Starflash range of cameras were made between circa 1957 and 1965.
This film is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
Description of Content
Television commercial advertising Kodak Brownie Starflash Camera. It opens on a patterned backdrop and three snapshots come on screen, featuring images of a family on holiday. An old man by the sea happily takes a photograph of a young girl eating. The commercial closes with a marching girl splitting in two and marching off either side of screen to reveal a line-up of different Kodak cameras, the Brownie Flash II in the foreground. There is music and a male narrated voice over throughout.
Physical Description
16mm cellulose acetate motion picture film; Black and White; Television commercial (TVC); Optical sound; 1962 DUPLICATE OF MM 155554.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Organisation Depicted
Kodak (Australasia) Pty Ltd, 173 - 199 Elizabeth Street, Coburg, Greater Melbourne, Victoria, Australia, 1962
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Agent
Berry Currie Advertising (VIC.) Pty Ltd, 252 Collins Street, Melbourne, Greater Melbourne, Victoria, Australia, 1962
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Producer
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Recording Details
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Content Summary
1, 00:00:03 HH:MM:SS, Leader countdown and Fanfare Films intertitle,2, 00:00:12 HH:MM:SS, Diamond-patterned background with snapshot of family with caravan. Music and narration start. Two other snapshots of family on holiday are layered on top.,3, 00:00:17 HH:MM:SS, Kodak Brownie Flash II against neutral backdrop with superimposed white text 'GIVE A KODAK CAMERA',4, 00:00:19 HH:MM:SS, Man at beach aims camera. Narrator : 'Here's a gift that will capture the familly's fun...',5, 00:00:20 HH:MM:SS, Cross fade to still image of girl eating. A superimposed white frame fades in around the girl.,6, 00:00:22 HH:MM:SS, Brownie Starflash camera against black backdrop. White text with name and price appears in front.,7, 00:00:27 HH:MM:SS, Marching girl with Kodak sash faces camera, against black backdrop. She splits in two and marches off either side of the screen, which transitions to a new shot of a triangular formation of cameras. The camera pans to the foreground where the Kodak Starflash camera is. Text and pricing appears again.,8, 00:00:39 HH:MM:SS, End.
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Format
Motion Film, 16 mm, Black & White
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Language
English
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Classification
Manufacturing & industry, Photographic products, Promotional materials
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Category
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Discipline
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Type of item
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Keywords
Photography, Manufacturing, Advertising, Cameras, Television Production, Promotional Materials
