Summary

A 16mm motion picture film featuring the opening and closing sponsorship announcements, or billboards, advertising Kodak Australasia as an Australian industry 'serving the nation through health, industry, commerce and serving you in everyday life through family picture making". These billboards were produced in 1958 and presumably screened on television at around this time. It is not known which program these billboards were screened with.

This film is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.

Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.

Description of Content

Both the opening and closing television sponsorship billboards are edited together on this reel. They feature the same male narrator and the Kodak graphic reading 'CAMERAS / Kodak / FILMS'. An outline of Australia appears underneath followed by several shots showing how Kodak supports Australian industry through health, industry, commerce and family photography.

Physical Description

16mm cellulose acetate motion picture film; Black and White; Television commercial (TVC); Optical sound; 1959 Originally housed in Artransa branded red plastic canister.

More Information

  • Collection Names

    Kodak Heritage Collection

  • Collecting Areas

    Images & Image Making, Working Life & Trades

  • Acquisition Information

    Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005

  • Acknowledgement

    Courtesy of Kodak (Australasia) Pty Ltd.

  • Organisation Depicted

    Kodak (Australasia) Pty Ltd, 1958

  • Recording Details

    Commercial TV, 00:01:05 HH:MM:SS, Excellent, 16MM cellulose acetate motion picture film; 50 feet; B&W; Television commercial (TVC); Optical sound; 1958

  • Content Summary

    1, 00:00:02 HH:MM:SS, Leader countdown.,2, 00:00:15 HH:MM:SS, Graphic against plain backdrop. Graphic reads: 'CAMERAS / Kodak / FILM'. A graphic image of Australia fades in underneath the graphic. Voice over commences: "This programme is sponsored by Kodak, Australia's own photographic industry serving the nation through...",3, 00:00:22 HH:MM:SS, Still of a radiologist using an x-ray camera. White text zooms from the background to the foreground, reading, 'HEALTH',4, 00:00:23 HH:MM:SS, Still of two men photographing a piece of machinery. White text zooms from the background to the foreground, reading, 'INDUSTRY',5, 00:00:24 HH:MM:SS, Still of a man in a hat and pin-stripe suit holding a large folding camera with flashbulb. White text zooms from the background to the foreground, reading, 'COMMERCE'.,6, 00:00:25 HH:MM:SS, Close up of a Brownie Flash II camera around a woman's neck. Voice over: "and serving YOU in everyday life through family picture making." Woman presses exposure lever and screen flashes.,7, 00:00:29 HH:MM:SS, Graphic reading 'CAMERAS / Kodak / FILM' against black background.,8, 00:00:30 HH:MM:SS, Cut to black,9, 00:00:33 HH:MM:SS, Leader countdown.,10, 00:00:42 HH:MM:SS, Graphic against plain backdrop. Graphic reads: 'CAMERAS / Kodak / FILM'. A graphic image of Australia fades in underneath the graphic. Voice over commences: "Next week this programme will be brought to you by Kodak, Australia's own photographic industry serving the nation through...",11, 00:00:51 HH:MM:SS, Still of a radiologist using an x-ray camera. White text zooms from the background to the foreground, reading, 'HEALTH',12, 00:00:52 HH:MM:SS, Still of two men photographing a piece of machinery. White text zooms from the background to the foreground, reading, 'INDUSTRY',13, 00:00:53 HH:MM:SS, Still of a man in a hat and pin-stripe suit holding a large folding camera with flashbulb. White text zooms from the background to the foreground, reading, 'COMMERCE'.,14, 00:00:54 HH:MM:SS, Close up of a Brownie Flash II camera around a woman's neck. Voice over: "and serving YOU in everyday life through family picture making." Woman presses exposure lever and screen flashes.,15, 00:00:57 HH:MM:SS, Graphic reading 'CAMERAS / Kodak / FILM' against black background.,16, 00:00:59 HH:MM:SS, End.

  • Format

    Motion Film, 16 mm, Black & White

  • Language

    English

  • Classification

    Manufacturing & industry, Photographic products, Promotional materials

  • Category

    History & Technology

  • Discipline

    Technology

  • Type of item

    Audiovisual

  • Keywords

    Photography, Manufacturing, Advertising, Motion Picture Films, Photographic Film, Television Production